...because a Masterpiece cannot create itself.

Take back your time and streamline the shop setup so you can go 
create!

...I am giving you permission
to ditch the shop setup overwhelm!
That's right!
Our creative gifts were meant to shine, not get buried under backend busywork.

 Let's get those shop systems humming like a well-oiled machine so you can get back to painting/creating/designing your heart out.

After all, your art is the real MVP here - everything else is just the supporting cast. 



Because here's the truth - your creative genius needs maximum time to shine.
Together, we'll streamline your shop setup so you can focus on what lights you up and what you do best - creating your incredible art.

You are in the right place.  

Hey there creative,

I need to tell you something...

Let's StreamLine Your Biz

I'm 

Hey there,

I'm a desert dweller, life-long artist, homebody momma, business obsessed, creative to my core, and giving all credit to the Ultimate Creator, Jesus, kinda gal. 
I looove a good entrepreneurial adventure and refuse to ever stop dreaming. 
Guess what? I want to do this life with you. 


Southwest Artist and Business Educator for Creatives



20 years as an entreprenuer

Host of

Artist and Founder of



SHOP NOW



Lover of all the tech



Get all my Favorite Things

"Accessibility and Heart"

J. Wenzel

"Shelby is dynamic and spirit led! I love how she makes taking those baby steps so accessible."

"practical applications"

J. Grad

"I love how Shelby gives knowledge (biblical and practical) into digestible pieces for us to understand and walk out in our lives."

"Best Decision Ever"

"Working with Shelby on my website revamp has been the best decision ever! The site looks beautiful, functions perfectly, is super user friendly, and is everything I asked for and more."

Saying...

What people are

10 Thigs About 

Any horse gals out there? I showed horses growing up, and my sister, to this day, lives on a 500,000-acre cattle ranch, married to a real live cowboy. 

your creator you wouldn't expect...

1. 

... or maybe you would lol. 

I can’t remember a day when I wasn’t an artist. Oil and life are my preferred medium. 

2. 

The hubby and I have been together since we were 18. We met in Astronomy class. I knew I was going to meet someone that day, and when I sat down in the 300-person auditorium, his friend wrote on his paper, “She is the one” with an arrow. 18 years later, he is still the one for me.

3. 

Hey, movie buffs- In another life, before kids, I was an actress. I once spent 3 months on set as a principal in the movie The Missing, where I hung out with Ron Howard, Tommy Lee Jones, Kate Blanchette, Evan Rachel Wood, and Elizabeth Moss on horseback..

4. 

God bless all you mama’s with teenagers. I’ve got two- Mason and McKenna- my heart. 

5. 

I have two teenage kiddos, Mason and McKenna. They has brought me to God in ways only He could orchestrate. I really can't believe how amazing they are, and I don't care if I'm biased. lol.

6. 

In 2021, I was baptized in upper saranac lake by my father-in-law. After a very interesting road of faith from Mormon, agnostic, Sunday Christian, new-age and back again, I finally met Jesus as a Born-Again Christian. Hallelujah!

7. 

Ever thought about a face tattoo? Since 2005 I have been a permanent makeup artist and owned a large, fancy salon with my mama. 

8. 

My degree is in Mass- Communications and Journalism. My dream was to host my own show before podcasts and YouTube. (yes, I am showing my age).
I do finally have both, and it is my favorite thing I have ever done!

9. 

I have lived in the same 20-mile radius my entire life in beautiful Corrales New Mexico, down the street from my parents. Love them. 

10. 

Work with

Shelby

Listen to the Podcast

Watch the Show

Get Your
Shop Setup Blueprint

I want to help you streamline the shop setup so you can spend more time doing the art.

Family

my

Wouldn't trade it for the world

The hubs, Carl and I met first semester of college in astronomy class. I didn't know his name for two weeks and just referred to him as the cute boy I was going to marry. That was in 2000. We have now been together over half our lives! Our lives are now run by our two teenage kiddos, Mason and McKenna and our zoo we have for a house complete with 2 horses, 9 chickens, 2 dogs, 2 cats, and a partridge in a pear tree. We live around the corner from my mom and dad, both work with family and will probably call New Mexico home forever. 
  

This is how we roll...